Let's Take Control of Your  Business Finances Together

I will help you implement a behavioral-based cash management system which guarantees your business' profitability, ensures you're compensated fairly and that you never have to worry about making tax payments again.

Headshot of Jennifer Perez
Jennifer Perez
Profit Strategist

Jennifer's Story

Picture of coach Jennifer Perez

Over a decade ago, I knew I wanted to help people with their finances, but I did not know how to run a business. I was told I needed to increase my prices and to pay myself, but how much?  

Everyone was telling me to read this book, Profit First by Mike Michalowicz. As a slow reader with a pile of books already on my "to-do list," I was looking for an answer, not another book. But they all insisted on this book, so I read it and ended up finishing it in 2 days!

Within 3 months of implementing the Profit First cash management system, I was able to:

  • Increase my pay
  • Prepare for taxes
  • Drive profit intentionally
  • Gain a deeper awareness of my expenses
  • Plan how to save and spend my income

I want those who struggle with finances to know that there is a way to escape the pressure and anxiety and have a life of freedom and happiness! So, I developed processes and systems to dig deep into the root causes of my clients’ financial problems to offer them personalized solutions.

Jennifer Perez
Profit Strategist
Learn about My Story

When it comes to business finances,

Most business owners:

  • Commingle their business finances with their personal
  • Lack confidence in their pricing and end up giving away their services to people who say they can't afford them
  • Do not pay themselves consistently and haven’t ever thought of saving for non-business goals (e.g. vacation, retirement)
  • Need a support system to hold themselves accountable for growing their business
  • Do not understand what (or how) they need to be tracking to run a profitable business

But what if you...

  • Were free to focus on what you love - serving your clients
  • Were able to price your services confidently, and stop discounting at the last minute... with every sale
  • Could consistently cover payroll, starting with paying yourself instead of using the company card for personal expenses
  • Had time to enjoy the life you envisioned for yourself when you started your own business
  • Made small changes to ensure your business became permanently profitable, starting today

Looking to Continue Growing Your Business While Making a Bigger Impact?

By partnering with Jennifer, you will receive:
Proven systems & structure to accomplish your goals every time we meet
A methodology to create a cash management system that will help you reach your business’s financial goals
Personalized feedback so you can feel confident about your business’s financial decisions
Live interactions throughout the process, as well as unlimited support
I am 100% results-driven - you will see value from your efforts, and I will be there guiding you and holding you accountable.

My clients have transformed their lives

See what they have to say


Jennifer was an absolute pleasure to work with. I was in desperate need to get my budget back on track and she helped me with that AND MORE! And I realized how important budgeting and planning can be when you are self-employed and have irregular income. Jennifer is extremely knowledgeable and will get you in shape. I would highly recommend Jennifer to anyone looking to get their finances back to being fun and manageable! Thank you so much for your help and expertise!



Jennifer Perez is amazing -- extremely knowledgeable and has a huge heart to help people. She is a great asset for new business owners that need some guidance first starting out or even for business owners that have been in business for along period of time and want help with budgeting, forecasting, planning, etc. I highly recommend Jennifer!



Jen is amazing! She really knows her stuff and has been a tremendous help to me. I have learned so much from her expertise. I would highly recommend The Profit Coach for your financial coaching needs.

Laura, Marketing


Jennifer has obtained an extensive education and experience base from which she provides guidance and accountability. By exploring the needs, desires and goals of her clients she helps them to put systems in place and to get there! I recommend Jennifer to help with simple budgets and complex financial strategies. Keep up the great work Jennifer!

Dean, Insurance


Jennifer is very good at what she does. I'm not sure I have seen many people care so much about the people she is working with.  And smart - let me tell you - she knows what it takes to save you money and make you money.  Highly recommend her.

Mark, Marketing


Jennifer is a wealth of information. She truly cares about her customers and their finances. I highly recommend Jennifer to anyone seeking a financial coach.


Interested in working together?

Let's start with a complimentary, 30-minute session. In the session, I’ll get to know you, ask some questions about your finances, lifestyle, the journey you’ve been on with money in your business so far, and learn about your goals.

Not quite ready to start?

Take the first steps to reduce stress and gain clarity about your finances. Check out some more of our many resources, including templates, the core chapters of Profit First, and much more.

First, you need to know how much to even start with right? The best way to get an idea is to look at your bank statements over the past 3-6 months and add up EVERY single transaction that dealt with food. Now, many people will separate groceries from dining out, even Starbucks as it’s own category lol. That’s up to you. Once you add them all up, you’ll divide the total by the number of months and you’ll get an average. If you went on vacation one of those months or it was the holidays and you didn’t spend the normal amounts, then you may either skip those or use more months to get an average. Once you have this information, you may be surprised! A previous client (family of 3) had spent an average of $1300/month on food of which $300 of it was Starbucks! While some may think that’s ridiculous, some may think it’s not enough - it depends on whether you can afford it and if you believe that money shouldn’t be spent in other areas. Only you and your family can decide on that.

Once you have the average you’ve spent monthly, you now have a better idea of how much to budget for realistically. You don’t want to only budget $300 when you’ve been spending $900 per month; it’s less likely that you’ll stick to it. So what I’d suggest is to gradually decrease your budget from what you actually spend until you reach your goal (or a point that you feel comfortable - affordable yet enjoyable). So maybe the first month you budget $850, and decrease $25-50 each month until you reach your goal. This will help you not only stick to it, but not feel like you’re depriving yourself of foods you may really want.

There are some things you can do to stick to your food budget as well. Try to budget based on how frequent you go grocery shopping. For example, let’s say you get paid weekly and so you get groceries on a weekly basis, and you have a budget of $200 per week on groceries (dining out may be separate) instead of $800 for the month. If you focus on the smaller amount, you’re less likely to go over your budgeted amount for the whole month. Plus, depending on your spending habits, you may spend the entire $800 by the 20th of the month and then what are you going to do for the rest of the month? When you go to the grocery store, go with a list and do not deviate from it. If the kids are with you, gamify it in a way that they'll enjoy it when you stick to the list or budgeted amount. So if you have a budget of $150 for that trip to the store, maybe tell the kids they can each pick one snack IF they help you stay below $100.

Also, do not go to the store with your max budget in mind. There may be times when mid-week you need to grab milk or fruit, an ingredient you forgot about... choose a budget for the week but when you go for the majority of those groceries, spend a good amount less as well. Keep in mind that there will be months/weeks of higher purchases than others because of stocking up on paper towels, shampoo, toilet paper, etc. When you budget $800 (for example), and you only spend $700, then rollover the difference to the next week/month. If that difference starts to get bigger, then decrease your budget even a little more, but this way you'll have those more expensive or less frequent items budgeted for (on average).

When you’re determining your eating out budget, see how much it costs for you and your family to eat out at a place you typically eat. Based on that amount, how many times would you go per week, per month? This helps you be more aware of how often you truly can eat out. Again, this is based on your budget that works for you so if this means you eat out more often than cook at home and you can afford to do so, that’s totally up to you.

One more tip that has worked for several couples - your food budget should be for family meals (or cooked meals to take to work). So if you want to buy from the vending machine at work, or grab fast food during your break, have a separate budgeted item for this. My husband and I have a Personal Fund where we can spend it wherever we want and this is an example of what that can be used for. If one works outside of the home and the other does not, then you may want to discuss how that will work in your budget. Of course, there are many more ideas of how to stick to your budget of food, but I wanted to make sure you had some of the basics with additional ideas that you could implement immediately.

Recent Blogs

Methods of Paying Off Debt

As there are many strategies out there, they all are correct - as long as you decide which works best for you and which one you are going to follow through with. So I’m going to explain some of the more common methods to have an idea of what options you have. Keep in mind that these can be used for both personal and/or business debts. Before you’re even able to determine which method is right for you, you’ll need to make a list of all debts and include the minimum payment (even if you’ve been paying more), the interest rate, current balance and total # months left to pay (if known). Now that you have that ready, let’s look to see what options we may have:

Debt Snowball - this is the most common one that you’ve probably heard of. This is when you list all of your debts in order from smallest balance to largest (no matter the other factors such as minimums or interest rates). You pay the minimum amount on all debts. However, when you have extra money to pay towards your debt, it gets thrown at the one at the top of this list (the smallest balance). Many times this helps you get motivated to continue with your strategy to pay off debt because it’s a quick win, especially if you have a small dollar amount that you end up paying off in a month or two. This will then keep you motivated to move onto the next smallest balanced debt. Not only will you continue to pay minimums on everything, but you’ll also add the minimum payment of the debt you just paid off onto the minimum payment of the 2nd debt, and so forth. This continues until you have paid off your debts.

Debt Avalance - while the debt snowball focuses on the current balance, the debt avalanche looks at the highest interest rate. You may have credit cards in the teens or even twenty’s in interest that are charging a lot in the long run (financially speaking). With this method, you list your debts highest interest rate to lowest and pay off in that order. Even though you’re using this method to help save money, you’ll still follow the steps of the debt snowball after you’ve paid off the first debt (rolling the minimum payment towards the next debt, etc).

I’m going to introduce another strategy for you to ponder as it may work better for you, especially if you are a business owner. Cash flow is very important. So another option is to list all your debts in the order of how many months are left to pay it off from lowest to highest. If you don’t know the answer, take the current balance and divide it by the minimum payment and enter that number. I know, you’re probably thinking what about the interest I’m being charged. While that is a factor in how much you’ll pay in the long run, this is a simple way to build more cash flow quicker (again depending on your numbers). As you pay off the first debt, that minimum payment you were spending still goes to the next debt, but may be more than if you started with the smallest balanced debt or the one with the highest interest rate.

Another way to keep your debt from increasing is to stop going into debt! If you feel like you’re in a rut and can never get out, you need to focus on your plan to pay it off, not add more debt to take care of the current situation. Now there may be a time that debt is okay, but if you’re reading to figure out for yourself how you need to take control, you’re probably not there yet. I went 4 years without a credit card so that I can build the habit of using my debit card if I wanted to buy something. While I now have credit cards, I use them responsibly (and that’s for another blog post). Sometimes life happens and you have a need that costs money (such as a car). There are always exceptions to the rule as long as you are responsible about those decisions and include your financial coach with the decision (if I had a coach when I made some of these purchases, it would have saved me a buttload lol). Also, keep in mind that the method you choose may change down the road as it may make more sense to you based on your situation. Not sure what will work best for you? That’s what I’m here for! Let me help you create your game plan to take control of your finances including the debt(s).

And one more thing… as you pay down your credit cards, the minimum due will decrease. Do NOT decrease that payment even if it’s not next on your list to pay off. If when you start this journey, your minimum payment is $47, then it’s always $47 until you pay it off.

Separate Your Banking

Woohoo!! You are a business owner! While that’s wonderful (and hopefully you’re doing something you love), you still need to make sure that your personal money and your business money do NOT comingle. It doesn’t matter if you’re a sole proprietor, or an LLC, you need to have a checking/savings for your personal transactions and a DIFFERENT checking/savings for your business transactions. There are a few things you should know regarding why you need to do this as well as a few tips.

Use a different bank for your business than your personal. This way if you transfer funds (if the bank allows) it’s not immediate and therefore not as easy to mix the two. Plus, it makes things easier to know which is for business vs personal especially if both accounts use your personal info (ie, as a sole proprietor). Same thing if you were to use a credit card for all of your business expenses – make sure that only business expenses are for that card (even if it’s a personal credit card).

And did you know that you do NOT necessarily need a “business” bank account? Especially if you are a sole proprietor! As long as you know that the account is meant for business only, that can be your “business” bank account – only the bank will believe it’s for personal. And check with the banks/credit unions you want to work with. Make sure they do not charge you any fees or that you have an account where the fee is waived if you do something such as have paperless statements (you can always print them) or use your debt card X number of times in a month. If a minimum balance is required, make sure that you will never need to touch that amount, even for emergencies.

Pay yourself first! Make sure that you are paying yourself a paycheck even if not through a payroll services, but as owner’s draw. This means you’ll need to have a game plan of how much you’re going to pay yourself each week, month, however often you need to make it happen as long as it’s consistent. This will not only help you manage your personal spending plan better (you’ll know how much you get paid), but you’ll have a better idea of what to budget for your business – and that’s an entire topic in of itself.

When it comes time for taxes, there’s no question which transactions are for personal or business because you’ve already been keeping them separate. And if you are serious about growing your business, you should be tracking your spending along that way too (not only once a year for tax time). This will help you in many ways to be able to make better educated financial decisions about your business. If you’re not sure where to start, or which bank works best, feel free to send me and email and let’s start separating your bank accounts NOW!

May 22, 2019

Coming Soon.